Introducing: The First Fire Up Cohort

The Maynard Institute announces inaugural Fire Up Entrepreneurship cohort

The Robert C. Maynard Institute for Journalism Education is proud to announce the inaugural cohort for the Fire Up Entrepreneurship Program, which starts this month in Oakland. 

The cohort consists of eight California-serving newsrooms. Each will receive seven months of training in revenue, audience, product and community plus mentorship on their proposed project and a $20,000 grant. Project ideas range from surfacing untold Black stories to ensuring free bilingual news in the Central Coast to mitigating AI threats to audience traffic.

Fire Up is part of the Propel Initiative to strengthen California’s multi-lingual media ecosystem, ensuring long-term sustainability of local public service journalism for underserved localities. 

The eight cohort news organizations are Bay City News Foundation, Daylight San Diego, India Currents, El Informador del Valle, El Latino Central Coast, MindSite News, Nowruz Media and Observer Group Newspapers of Southern California. 

The first cohort will convene July 29 in Oakland, California for the program’s orientation and kickoff.

Meet the first Fire Up cohort

Bay City News Foundation is working to mitigate the threat of AI technology undercutting audience traffic. 

Daylight San Diego will build on its local journalism startup presence and grow audience through alternative news formats.

India Currents is expanding its reach as a vital civic connector through a podcast for South Asian immigrants to be shared by strategic partners. 

El Informador del Valle will experiment with different ways to attract advertisers in a community that relies on print, using the Fire Up program to identify successful and sustainable approaches. 

El Latino Central Coast will reinforce the importance of free bilingual news as a bridge to Central Coast immigrants while growing its digital presence.

MindSite News seeks to broaden Bay Area reporting into the under-covered topic of navigating mental health disparities.

Nowruz Media will create a multilingual resource hub for Afghan immigrants in California, the U.S. state with the largest Afghan diaspora population. 

Observer Group Newspapers of Southern California plans to surface untold Black stories through a community platform to reach and expand Black audiences. 

For detailed information about the proposed projects as well as the Fire Up Fellows, click here.

Where are Fire Up newsrooms?

Fire Up is made possible by a budget allocation from the State of California and is part of the Propel Initiative to support local news, with the goal of safeguarding democracy and encouraging civic engagement by giving all citizens access to quality journalism. The journalism organizations in this cohort serve audiences statewide, including 26 bipartisan Assembly districts and 12 bipartisan Senate districts. 

The newsrooms cover and are based in these Assembly districts: 

• 5, Joe Patterson (R). 
• 6, Maggy Krell (D). 
• 7, Josh Hoover (R). 
• 12, Damon Connolly (D). 
• 13, Rhodesia Ransom (D). 
• 14, Buffy Wicks (D). 
• 15, Anamarie Ávila Farías (D). 
• 18, Mia Bonta (D). 
• 19, Catherine Stefani (D). 
• 21, Diane Papan (D). 
• 25, Ash Kalra (D). 
• 27, Esmeralda Z. Soria (D). 
• 32, Stan Ellis (R).
• 36, Jeff Gonzalez (R). 
• 37, Gregg Hart (D). 
• 38, Steve Bennett (D). 
• 39, Juan Carrillo (D).
• 42, Jacqui Irwin (D). 
• 47, Greg Wallis (R). 
• 74, Laurie Davies (R).
• 75, Carl DeMaio (R). 
• 76, Dr. Darshana R. Patel (D). 
• 77, Tasha Boerner (D). 
• 78, Christopher M. Ward (D). 
• 79, Dr. La Shae Sharp-Collins (D). 
• 80, David A. Alvarez (D). 

The newsrooms cover and are based in these state Senate districts: 

• 6, Roger Niello (R).
• 7, Jesse Arreguín (D).
• 12, Shannon Grove (R).
• 15, Dave Cortese (D).
• 18, Steve Padilla (D). 
• 19, Rosilicie Ochoa Bogh (R).
• 21, Monique Limón (D).
• 27, Henry Stern (D).
• 32, Kelly Seyarto (R).
• 38, Catherine S. Blakespear (D). 
• 39, Akilah Weber Pierson (D).
• 40, Brian W. Jones (R).