The Maynard Institute for Journalism Education was founded almost four decades ago (1977) by nine journalists to promote diversity in the news media through improved coverage, hiring and business practices. The Institute’s programs have trained hundreds of America’s journalists and media managers of color.
The Institute has successfully adapted with the continuously changing industry and expanded its programs to equip journalists with multimedia skills for online publications that include dynamic and interactive content.
The Media Academy is an intense, immersion program in management, leadership and entrepreneurship. It has a track record of helping new media managers achieve success in a competitive, evolving environment. It is run in partnership with the Nieman Foundation at Harvard University. This innovative training experience recognizes the need to increase the number of managers of color in the news industry. This program can serve managers from across all functions, including editorial, sales and product development.
Multimedia Editing Program provides in-depth and hands-on instruction and covers the breadth of digital media tools: video, audio, blogging, slideshows, tagging, databases, basic HTML, analyzing the success of your Web strategy, using social networking to draw more people to your site and an overview of content management systems. Strong copy editing skills, including headline writing for print and online, and design are emphasized throughout the program. It is held each summer at the Reynolds School of Journalism at the University of Nevada, Reno.
Fault Lines is a highly interactive and customizable workshop that equips participants to recognize, connect with and leverage the diversity around us, as well as to value the diverse points of view we all bring to the table.
Despite the increasing cultural diversity in this country, most of us do not walk into the workplace with the skills to talk about diversity issues across the fault lines of race, class, gender, generation and geography. At best, that means we are regularly missing opportunities to connect with our audience. At worst, it means we are making mistakes that end up embarrassing ourselves and our companies and frequently alienating our audience.
This program, through discussion and small group work, teaches participants how to leverage workplace diversity into a better connection with a company‚ audience and increased productivity.
Maynard Institute’s Health & The Media Program helps reporters do a better job covering health issues for boys and men of color. Studies suggest that media coverage of boys and men of color plays a role in the distorted perception that can cause discrimination of black men. As content audits have shown, coverage of boys and men of color tends to center around crime, sports and entertainment. Not only does this present a distorted image of this population, it also serves to instill fear in the wider society.
Read Journal-isms, Richard Prince’s three-times-per-week column on people and diversity issues on the MIJE website.
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Dori Maynard tweets on Diversity, Media & More
@JamilSmith The distorted #media depiction of African American men & boys has real life consequences, again. #mediadiversity #Tremaine