Meet the Fire Up Fellows

The Fire Up Entrepreneur Program, as part of the Propel Initiative, is training eight news organizations in revenue, audience, product and community with a focus on ensuring sustainability. Participants will work with experts in business, audience strategy and other topics.

The inaugural cohort of Fire Up Fellows represent the power and potential of diverse news in the State of California. Covering various beats, ethnic communities, geographical areas and language groups, the Fellows are using the program as an opportunity to expand their reach, create lasting sustainability and deepen their coverage to better serve their audiences.

Katherine Ann Rowlands, Executive Director and Founder, Bay City News Foundation

Rowlands is a longtime champion of local journalism. Bay City News, a regional news service she bought in 2018, has expanded to cover 13 counties, supplying trustworthy, original journalism for the media ecosystem, from TV and radio to newspapers to start-up digital outlets in the greater Bay Area. Its nonprofit affiliate, which publishes free content at LocalNewsMatters.org, has trained 60 paid interns, adopted transformative technology and published thousands of stories that would otherwise not be told.

Through Fire Up, Rowlands will develop Bay City News Labs to examine how to track bot traffic at the Cloudflare or WordPress plugin level to quantify and audit how intellectual property is being utilized by AI companies. What Bay City News learns could lead to revenue, block exploitation or monetize assets with the right partners. The takeaways will be shared publicly with the news ecosystem.

Lauren Mapp, Co-Founder/Journalist, Daylight San Diego

Mapp (she/her/akaónha) is a Kanien’kehá:ka (Mohawk). She is a Daylight San Diego co-founder and journalist who has covered Indigenous communities, caregiving, senior care, social justice, art, music, travel, food and culinary traditions since 2005. Prior to Daylight, she worked for The San Diego Union-Tribune, inewsource, Times of San Diego, North Coast Current, Indian Time and The People’s Voice. She was the outstanding graduate for the School of Journalism and Media Studies at San Diego State University in 2019.

Daylight San Diego’s audience increasingly relies on social media and alternative formats for news. Through Fire Up, Daylight San Diego seeks to revamp its newsletter ecosystem to increase engagement, grow sponsorship revenue and strengthen sustainability. By January 2027, Daylight aims to reduce video skip rates, achieve consistent engagement and generate 10 percent of organizational revenue through newsletter-related sponsorships and ads.

Priya Lava, Operations, India Currents

Lava has developed expertise in digital publishing, audience growth and revenue strategy through programs with Google News Initiative, LION Publishers and Newspack. She completed three years of training with Dan Oshinsky on newsletter growth and engagement. At India Currents, she manages communications and operations related to advertising sales and plays an active role in website development and digital transformation initiatives.

India Currents will launch Rooted in Care, a podcast connecting South Asian immigrants to trusted resources on aging, women’s health, mental health and civic engagement. Featuring experts, community leaders and service providers. The podcast will offer practical, culturally relevant guidance while leveraging partnerships with agencies and nonprofits to expand community reach.

Héctor Félix Jr., Publisher, El Informador

From a young age, Félix immersed himself in all aspects of the family business, El Informador del Valle. As a teenager, he gained hands-on experience in newspaper sales, reporting, photography, videography, graphic design and weekly distribution. His early involvement laid the foundation for his leadership and continued commitment to community journalism.

El Informador will do research within the community and with potential sponsors to determine the best ways to heighten ad visibility. These experiments will provide a way for El Informador del Valle to continue to uplift important stories without succumbing to outdated business models.

Carlos Hernandez, Editor, El Latino Central Coast

Hernandez is an award-winning journalist, editor and publisher with extensive experience in Spanish-language and bilingual media on the East and West coasts. He is the editor and publisher of El Latino Central Coast Newspaper, a trusted bilingual outlet serving Latino and immigrant communities across Ventura, Santa Barbara and San Luis Obispo counties. Hernandez is committed to strengthening bilingual journalism and expanding El Latino’s role as a bridge between the local society and the Latino community.

El Latino’s “Digital Forward” project pushes its editors beyond reliance on print ads. With new revenue opportunities, the outlet continue to serve Central Coast bilingual communities for free. We’ll expand service journalism for immigrants, especially around health, immigration, education and civic information while building long-term sponsorship and digital engagement strategies.

Rob Waters, Editor, MindSite News

As MindSite News launches its Bay Area bureau, Waters returns to his roots in Bay Area community journalism. In the 1980s, he was editor of the Tenderloin Times, which reported extensively on mental health. His journey since has largely focused on covering health and mental health through a social justice lens.

The Bay Area has no dedicated mental health news outlet, and MindSite can fill this gap while boosting its sustainability by opening new revenue streams. To ensure the coverage reaches communities most in need, MindSite will tap into established relationships with community-based service and advocacy organizations.

Faisal Karimi, Founder/Director, Nowruz Media

Karimi is a senior journalist, journalism educator and media entrepreneur with more than two decades of experience. He is the founder and director of Nowruz Media, a multilingual California-based community newsroom serving Afghan immigrants, and he founded the Afghanistan Institute for Research and Media Studies. He is an alumnus of the John S. Knight Journalism Fellowship at Stanford University and currently teaches journalism at Sacramento State University.

Nowruz Media will develop the Nowruz Community Hub, a multilingual resource desk for Afghan immigrants in California. Through Farsi/Dari, Pashto and English explainers, guides, WhatsApp, newsletters and community listening, Nowruz provide trusted information to drive civic engagement and increase public safety while building a stronger audience and revenue model.

James Luckey Jr., Publisher, Observer Group Newspapers of Southern California

Luckey is the editor of Observer Group Newspapers of Southern California, a Black press institution founded in 1977 that serves Bakersfield, Los Angeles and the San Joaquin Valley. Born and raised in Bakersfield, Luckey grew up inside the newsroom under the founding family’s mentorship before stepping into leadership. A Kern County Black Chamber of Commerce honoree, he is modernizing the organization’s digital presence while preserving its century-long commitment to Black community journalism.

Black community stories are buried by algorithms and missed by legacy outlets, so Observer Group Newspapers is launching News Observed, a mobile platform to let Black Southern Californians submit reports on their own neighborhoods. Observer Group will create a pipeline with editorial oversight and plan to publish at least 50 community-contributed stories before January 2027.

California invests in local journalism, leads national model

By Andrea Lampros, Communications Director, UC Berkeley Journalism. Originally published by UC Berkeley Journalism.

California is reinforcing its role as the national leader in rebuilding local journalism, approving a $15-million investment in reporting and editing fellowships and newsroom leadership training and sustainability initiatives in the state budget signed by Gov. Gavin Newsom last week.

This funding supports the UC Berkeley Journalism-based California Local News Fellowship— the nation’s largest publicly funded journalism initiative — and the Maynard Institute’sPropel Initiative, a groundbreaking leadership and newsroom sustainability effort led in collaboration with American Community Media, California Black Media and Latino Media Collaborative.

The budget also includes $10 million for the Civic Media Program, funded by the state, which will be matched by a minimum $10-million contribution by Google.

“California has long led the nation in creating opportunity for its millions of residents. This model of funding independent local journalism and newsroom sustainability is yet another way California is showing leadership, especially at a time when the dark clouds of authoritarianism and the scourge of disinformation are threatening to undermine freedom of the press,” said Michael D. Bolden, dean of UC Berkeley Journalism. “Lawmakers have shown a steadfast commitment to local transparency and accountability and to democracy itself. They realize that the public good requires a resolute investment in trustworthy news and information.”

The California Local News Fellowship and Propel Initiative together provide a national model at a time of crisis for journalism, a period marked by an unprecedented rise in news desertsand the plunging number of local journalists per capita.

“California’s lawmakers have again recognized that everything we care about in our local communities — from affordable housing to excellent education to safeguarding the environment — is enabled by robust local journalism,” said former state Sen. Steve Glazer who championed the local news fellowship with $25 million in state funding in 2022.

Glazer retired from the Senate in 2024 but has continued to be deeply engaged in supporting renewed funding for local journalism.

This year, legislative leadership for the state’s investment was provided by Senate President Pro Tempore Monique Limón (D-Santa Barbara), Sens. Ben Allen (D-Santa Monica), Catherine Blakespear (D-Encinitas), Melissa Hurtado (D-Bakersfield), John Laird (D-Santa Cruz) and Assembly Speaker Robert Rivas (D-Salinas), Assemblymembers David Alvarez(D-San Diego), Marc Berman (D-Menlo Park), Jesse Gabriel (D-Encino), Buffy Wicks (D-Oakland) and Lori D. Wilson (D-Suisun City). Many other legislators stepped up to support the funding.

The California Local News Fellowship program led by journalist Monica Campbell has nearly 70 early-career reporting fellows currently serving communities from Shasta County to the Inland Empire. To date, 110 fellows have produced more than 10,000 stories to help keep Californians informed about important issues, such as immigration, housing, education, and more. The latest funding ensures that fellows will serve California communities through 2029.

Fellows and partner newsrooms are independent, competitively selected and based in counties that currently account for approximately 90 percent of California’s population. State funding has supported four cohorts of full-time, two-year reporting fellows, editing fellowships and new health reporting fellowships, which also receive support from the California Health Care Foundation.

The Propel Initiative complements the California Local News Fellowship by helping community and ethnic media organizations become stronger, more resilient and financially sustainable. Led by the Robert C. Maynard Institute for Journalism Education in partnership with American Community Media, California Black Media and Latino Media Collaborative, Propel invests in the organizations that collectively serve more than 20 million Californians with trusted local news and information.

“This investment by lawmakers affirms a simple truth: Journalists, storytellers and news organizations serving California’s diverse communities must have the capacity to provide the trusted information people need to make informed decisions, hold institutions accountable and participate fully in civic life,” said Martin G. Reynolds, co-executive director of the Maynard Institute. “More than support for journalism, this is a commitment to ensuring every Californian — regardless of where they live or the language they speak — has access to trusted news and information.”

Through Propel, participating news organizations and media professionals receive training, technical assistance, and strategic support to strengthen editorial leadership, newsroom management, and storytelling through regional institutes, management development, and peer learning; build organizational capacity through technical assistance in audience engagement, business development, legal and journalism safety and operational best practices; create sustainable revenue through the Fire Up Entrepreneurship Program and the Community Media Marketplace, a first-of-its-kind statewide platform that helps community and ethnic media organizations compete collectively for major public and private advertising campaigns.

The 2026-2027 state funding will fund a fifth cohort of reporting and editing fellows, while continuing the Propel Initiative — extending California’s strategy to strengthen local journalism statewide.

Statements from partner organizations

American Community Media 

“This renewed investment is a vote of confidence in the vital role that ethnic and community media play in keeping California informed, connected and represented. We’re grateful for the continued Propel partnership and committed to building on the momentum it represents.” 

—Jaya Padmanabhan, Executive Director of American Community Media

“The tireless advocacy and coordinated effort of this coalition over the last several weeks showed lawmakers the true, undeniable power of the community press. This $15 million renewal is a crucial victory for information equity, ensuring our newsrooms can continue reporting on the ground where it matters most. Looking ahead, this isn’t just a budget win for today — it is a vital launchpad for building a sustainable, long-term ecosystem for ethnic media across California.”

—Julian Do, Co-Director of American Community Media 

California Black Media 

“This investment is a testament to the value California’s leaders place on the role local newsrooms and community advocates play in our civic life. I’m grateful to Governor Newsom, lawmakers, our coalition partners, and supporters across state government for fighting side by side with us to secure the funds necessary to strengthen California’s media infrastructure and keep trusted local information flowing to the people who need it most.” 

—Regina Brown Wilson, Executive Director of California Black Media

Latino Media Collaborative 

“Sustaining Latino and news media serving communities of color is a non-negotiable public infrastructure necessity. Alongside our partners at California Black Media, American Community Media, and the Maynard Institute, we extend our deepest thanks to Governor Newsom, Speaker Rivas, Pro Tem Limón, Senators Laird, Pérez, Hurtado, Glazer, Allen, and Assemblymembers Alvarez, Wicks and Wilson. This historic victory ensures that trusted newsrooms reflecting and serving California’s diverse population can continue their essential work.” 

— Arturo Carmona, President of the Latino Media Collaborative