Time Inc. to Buy Out Essence
Monday, January 3, 2005
Sale Signals End of Black Ownership of Media Firm
Time Inc., which owned 49 percent of Essence Communications, publisher of Essence magazine, has signed a non-binding agreement to acquire the rest of the company, the parties announced today.
Terms of the deal were not disclosed.
The announcement signals the end of black ownership of another media company. Most famously, the parent company of Black Entertainment Television was sold to Viacom for nearly $3 billion in 2000, in the process making BET founder Bob Johnson America's first African American billionaire.
Johnson later told the William Monroe Trotter Group of African American columnists that the days of "100 percent black-owned anything" were just about over and that the role of black businesses would become that of "black value drivers" -- delivering a black audience to larger, white-owned companies.
In today's announcement, Ann Moore, chairman and CEO of Time Inc., said, "We've been delighted with our investment in Essence Communications and our overall relationship with them. It's a terrific company with a great deal of talent and a wonderful brand. There has always been a mutual understanding between us that if they ever wanted to sell the remaining interest, we wanted to purchase it. So, we're especially pleased with this development."
And Ed Lewis, chairman and CEO of Essence Communications and publisher of Essence magazine, said, "Time Inc. has distinguished itself by recognizing the impact of African-Americans on a global scale, and their influence within the cultural landscape. Thanks to our partnership with Time Inc., Essence Communications is a stronger, more competitive publisher. Once the deal has been approved and we become a full-fledged member of the Time Inc. family, we're looking forward to aggressively broadening the scope of the Essence brand and penetrating new markets around the world. It will give me great pride and comfort to know that Essence will be secure for generations to come and that its prospects for even greater success will be brighter than ever."
In a March 2001 piece by T. Shawn Taylor in the Chicago Tribune, Lewis stressed Essence's retention of 51 percent of the business in explaining why he was partnering with Time.
"Lewis approached Time Warner after learning the conglomerate was interested in purchasing Vibe and Spin magazines. Essence was interested, too, but Lewis knew he could not compete against the media giant," Taylor wrote.
"'Then it dawned on me. Maybe we can work together,' he said. 'People probably didn't understand and even suggested we had sold out. That's why I stress the importance that we're retaining 51 percent ownership. We are still majority owners of Essence. The reason Time Warner is interested in Essence is they are interested in the editorial view of the magazine. They are not there to change it.
"'We didn't have the kind of financial resources available to do a number of things. They have so many avenues to partake in.'"
Today's announcement said that, "After the transaction is completed, as non-executive Chairman and Founder of Essence, Lewis will continue to promote the Essence brand by representing it with advertisers, professional organizations and at industry and advertising events. Michelle Ebanks, currently Group Publisher, will become President of Essence Communications.
"The closing of the transaction is subject to the negotiation of definitive agreements and customary closing conditions, including any necessary regulatory approvals and the approval by Time Warner's Board of Directors."
Essence magazine was founded in 1970 and claims a monthly circulation of more than 1 million, 29 percent male. The company also publishes Suede, a new multicultural fashion and beauty magazine; books and other spinoffs; and it stages a music festival.
The Company He Keeps (Kevin Merida, Washington Post, Dec. 17, 2000)
Richard Prince's Journal-isms originates from Washington and is published Monday, Wednesday and Friday. It began in print before most of us knew what the Internet was, and it would like to be referred to as a "column." For newcomers: The words in blue (on most computers) are links leading to more information. The Web site BugMeNot.com provides passwords and user names to some registration-only news sites, but use may be illegal in some states. Any views expressed in the column are those of the person or organization quoted and not those of any other entity.
Send tips, comments and concerns to Richard Prince.
To be notified of new columns, contact firstname.lastname@example.org and tell us who you are.
Special thanks to The McCormick Foundation for its generous support of the Journal-isms column.
- New Cosby Bio Looks Like a Best-Seller
- "Love, Peace and Soul!" And More
- Journo-diversity advocate turns attention to Ezra Klein project
(Erik Wemple, Washington Post, March 5, 2014)
- "Love, Peace and Soul!" And More
- Book Notes: Soothing the Senses, Shocking the Conscience
- Diversity's Greatest Hits, 2013
- Diversity's Greatest Hits, 2012
- Diversity's Greatest Hits, 2011
- Diversity's Greatest Hits, 2010
- Diversity's Greatest Hits, 2009
- Diversity's Greatest Hits, 2008
- Books to Ring In the New Year
- In-Your-Face Holiday Reads
- Fishbowl Interview With the Fresh Prince of D.C. (Oct. 26, 2012)
- NABJ to Honor Columnist Richard Prince With Ida B. Wells Award (Oct. 11, 2012)
- So What Do You Do, Richard Prince, Columnist for the Maynard Institute? (Richard Horgan, FishbowlLA Aug. 22, 2012)
- Who Am I? What's Race Got to Do With It?: Journalists Explore Identity
- Catching Up With Books for the Fall
- Richard Prince Helps Journalists Set High Bar (Jackie Jones, BlackAmericaWeb.com, 2011)
- 10 Ways to Turn Pages This Summer
- 7 for Serious Spring Reading
- 7 Candidates for the Journalist's Library
- 9 That Add Heft to the Bookshelf
- Five Minutes With Richard Prince (Newspaper Association of America, 2005)
- 'Journal-isms' That Engage and Inform Diverse Audiences (Q&A with Mallary Jean Tenore, Poynter Institute, 2008)
Work We <3 | FDP
Instead of spending all our time calling out journalism that doesn't work, we want to find work we like. We'd like to encourage our readers to submit links to content that is moving or challenging and that goes beyond the standard narrative either at the level of form or content. In other words, we want to see journalism that works.
We're particularly interested in work at the nexus of the following categories:
- Please include a comment explaining why the content you're sharing works.
- Comments can be as short or long as desired.
Find us on Facebook
Richard Prince Journal-isms Archive
Dori Maynard tweets on Diversity, Media & More
@JamilSmith The distorted #media depiction of African American men & boys has real life consequences, again. #mediadiversity #Tremaine