The Open Newspaper: A Maynard Institute Workbook

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By Charles Jackson and Eric Newton

With an Introduction by Dori J. Maynard

Robert C. Maynard Institute for Journalism Education



July 2004

This workbook was created a decade ago in conjunction with the Robert C. Maynard Institute for Journalism Education’s Total Community Coverage program.

Total Community Coverage is a comprehensive set of services and advanced training designed to increase the diversity of voices and images in the newspaper.

The book was written and edited by Eric Newton, managing editor of the Oakland Tribune from 1990 to 1992, and Charles Jackson, metro editor with Newton, who later went on to edit the Tribune after its purchase by MediaNews.

Robert C. Maynard died in 1993, but not before becoming, along with his wife Nancy Hicks Maynard, the first African-Americans to own a major mainstream metropolitan newspaper. Under their ownership, from 1983-1992, the Oakland Tribune won hundreds of professional awards, including the Pulitzer Prize, with one of the most diverse newsrooms in America.

Because the original of this booklet was written in the early 1990s, some of the facts and figures are dated. But what is striking is that its warning of coming problems in the industry -- nearly 20 years ago -- came to pass. We can only wonder what America's newspapers would look like today had Bob Maynard's vision of The Open Newspaper been adopted by major papers in the resource-rich days of decades past.


c. The Open Newspaper: A Maynard Institute Workbook. All rights reserved. No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language in any form by any means without the written permission of the Robert C. Maynard Institute for Journalism Education.

Robert C. Maynard Institute For Journalism Education

663 13th Street, Suite 200

Oakland, CA 94612

TEL (510) 891-9202

FAX (510) 891-9565





A Diversity Index

Chapter One: People

A Better System

Case Study

Chapter Two: Open Newsgathering

The System – The Minds of People

Changes in the Newsroom

Chapter Three: Open Formats

Chapter Four: Agents of Change

Additional Materials

The Open Newspaper Sequel: Fault Lines - Dori Maynard

Eric Newton: Maynard Suite opening remarks at Harvard - 2006

The Case for Open Journalism Now:

A discussion paper by Melanie Sill, Executive in Residence, USC Annenberg School for Communication & Journalism, December 2011.