Media Outreach 101 for Nonprofits
January 31, 2013
It’s frustrating. You do good work. You know your nonprofit is making a difference and yet you haven't been able to effectively reach the media. We can help!
Media Outreach 101: Honing Your Message, the first in our series of webinars aimed at nonprofits, will provide you with the fundamentals you need to begin building a productive relationship with the media.
Wednesday, February 20, 2013 from 11:00 AM to 12:00 PM (PST)
Leslie Fulbright will teach you the basics of building your media list, writing an attention getting press release, getting a conversation started with reporters and the dos and don’ts of reaching out to the media.
- How and when to contact journalists
- How to piggyback on local and national news
- How to craft a compelling press release, who to send it to, and how to follow up
The webinar is $20, or upgrade to $30 and have the opportunity to ask three additional questions in the month following the webinar.
Host: Leslie Fulbright spent 10 years as a newspaper reporter, most recently covering race and social issues at the San Francisco Chronicle. She went on to receive a master's degree in Literary Nonfiction and is now focusing on communications work for nonprofits and social change organizations.
Your tax-deductible contribution will help us carry out Dori's vision of fair, accurate and equitable media for all segments of society.
"No graduate school of journalism, no graduate school of business, no program anywhere, contributed to the news industry what the Maynard programs did." - Donald E. Graham
Donald E. Graham, Chairman Graham Holdings Co.,
Work We <3 | FDP
Instead of spending all our time calling out journalism that doesn't work, we want to find work we like. We'd like to encourage our readers to submit links to content that is moving or challenging and that goes beyond the standard narrative either at the level of form or content. In other words, we want to see journalism that works.
We're particularly interested in work at the nexus of the following categories:
- Please include a comment explaining why the content you're sharing works.
- Comments can be as short or long as desired.