Media Outreach 101 for Nonprofits
February 1, 2013
It’s frustrating. You do good work. You know your nonprofit is making a difference and yet you haven't been able to effectively reach the media. We can help!
Media Outreach 101: Honing Your Message, the first in our series of webinars aimed at nonprofits, will provide you with the fundamentals you need to begin building a productive relationship with the media.
Wednesday, February 20, 2013 from 11:00 AM to 12:00 PM (PST)
Leslie Fulbright will teach you the basics of building your media list, writing an attention getting press release, getting a conversation started with reporters and the dos and don’ts of reaching out to the media.
- How and when to contact journalists
- How to piggyback on local and national news
- How to craft a compelling press release, who to send it to, and how to follow up
The webinar is $20, or upgrade to $30 and have the opportunity to ask three additional questions in the month following the webinar.
Host: Leslie Fulbright spent 10 years as a newspaper reporter, most recently covering race and social issues at the San Francisco Chronicle. She went on to receive a master's degree in Literary Nonfiction and is now focusing on communications work for nonprofits and social change organizations.
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