WBBM CBS 2 | Chicago

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Digital Account Executive
Posted on: 
November 16, 2012

Title: Digital Account Executive
Level: Entry, Full-time (Exempt)
Department: Sales
Date: November 2012

Purpose:

The Digital Account Executive will report to the Digital Sales Manager and be responsible for prospecting, developing, closing and maintaining advertising accounts on www.cbs2chicago.com and other sites across the CBS Local Digital platform.

Primary Accountabilities:

  • Sell both static and video advertising on www.cbs2chicago.com.
  • Grow online ad sales revenue and exceed revenue goals by prospecting for new clients.
  • Prioritize and organize sales calls based on maximum potential return.
  • Create and sell unique sales promotions, including contests ans pecial advertising programs, focusing on relevant local events and content sections within the local site.
  • Create and develop compelling sales presentations.
  • Analyze competitive (local) online media marketplace.
  • Educate sales staff about all online sales opportunities; Develop sales proposals for local sales staff.
  • Review local stations RFP's and make strategic recommendations to maximize online revenue.
  • Ability to enter online orders and coordinate ad sales campaigns.
  • Monitor and maintain existing campaigns.
  • Submit monthly, quarterly and annual sales reports.
  • Maximize CPM's.
  • Manage agency/client relationships.
  • Work with local sales staffs on the most effective ways to use their local website to develop opportunistic revenue-generating programs and always include an online component with all TV deals.

Work closely with CBS Television Stations Digital Media Group in New York on:

- Sales reports
- Ad reports
- Sales opportunitites
- Backend technology


Core competencies:

  • Internet adverising savvy
  • Results focused
  • Self starter
  • Team oriented


Education and Experience requirements:

  • College Degree
  • Minimum 1-3 years of online advertising sales. Other media sales experience (TV sales in particular), is a plus.
  • BS/BA degree required.
  • Dedicated and driven work ethic, excellent writing skills, comfortable making presentations to all size groups (5-50), outstanding computer skills.


To upload a cover letter and resume, go to http://chicago.cbslocal.com/station/cbs-2 and click on "For Info on Jobs with CBS."

Contact name:
Peter Hartman

Supervisor title:
Digital Sales Manager