Industry Studies

Send by email


Pacesetter winners demonstrate how diverse staffs produce better stories (April 15, 2008)
The American Society of Newspaper Editors' report notes the variety of states that led the industry in their diversity efforts in 2008. Editors explain how having a diverse staff can improve news coverage.

NAHJ Disturbed by Figures That Mask Decline in Newsroom Diversity (April 14, 2008)
The 2008 newsroom census released Sunday by the American Society of Newspaper Editors shows that the percentage of minority journalists working at daily newspapers actually grew from 13.43 percent to 13.52 percent of the 52,600 total newsroom workforce. But major retrenchment in newsrooms contributed to keeping that percentage steady. Buyouts and layoffs pushed some 2,400 newspaper journalists out the door in 2007, including 697 journalists of color. The 392 journalists of color hired for their first full-time newsroom job helped temper the decline.

2008 ASNE Census: Newsrooms Shrink; Minority Percentage Increases Slightly (April 13, 2008)
The American Society of Newspaper Editors finds that the number of full-time journalists at U.S. dailies shrank by 4.4 percent in 2007, the largest drop in 30 years. The decrease includes nearly 300 minority journalists. Overall, the percentage of minority journalists grew one-tenth of one percent, to 13.52 percent.
-Test of release (PDF)
- Detailed tables (PDF)
- Percentage of minority staff at participating newspapers(PDF)

Leading Generation Y in the Newsroom (January 29, 2008)
Lindsey Wray of the International Women's Media Foundation discusses the differences between Boomers and Generation Y in newsroom. Wray explains that Gen Y brings strengths and a new set of challenges to new media. She also comments on the traits of the newer generation and offers tips on how to bridge and manage the generational gap.


The Reading Red Report 2007
The Native American Journalists Association, with research from the Center for Integration and Improvement of Journalism at San Francisco State University, examines whether newspapers in circulation areas with high percentages of Native Americans fairly and accurately cover Indian Country. In addition, the report (PDF) finds that Native Americans make up less than one percent of newspaper staffs.

Women and Minorities in the Newsroom 2007
The latest research by the Radio-Television News Directors Association (RTNDA) and Ball State University shows that African Americans have gained ground in radio and TV while other minority groups have slipped. This report (PDF) shows employment statistics for minorities in local news, broadcasting and other media-related fields.


Minority And Female Media Ownership in Media Enterprises (June 2007)
Duke University researchers analyze the current state of minority ownership of TV, radio and newspapers and compare such ownership with U.S. businesses as a whole. The authors offer "points of discussion" to help redress the under-representation of women and minority ownership.


Ethnic Media Audience Trends 2006 Annual Report (March 13, 2006)
The Project for Excellence in Journalism finds that for the first time since 2000, data suggest that Spanish-language newspapers lost circulation, while the audience for television appeared to be growing.

The Impact of the FCC's TV Duopoly Rule Relaxation on Minority and Women Owned Broadcast Stations 1999-2006
Researchers from Santa Clara University, California State University-Sacramento and the University of Colorado found that from 1999 to 2006, the relaxation of the duopoly rule did not increase minority and female ownership of television stations. Instead, the major beneficiaries were the owners of the largest 25 stations.


Network Brownout Report 2005: The Portrayal of Latinos & Latino Issues on Network Television News, 2004, With a Retrospect to 1995 (June 2005)

The National Association of Hispanic Journalists looks at television coverage of Latinos from 1995 to 2004 focuses on undocumented immigrants. The report (PDF) finds that Latinos are presented as a problem people and it is rare to see a story about their positive contributions.


Who is Reading: A Question of Demographics ?¢‚Ǩ' Newspaper Audience 2004 Annual Report (March 15, 2004)
Assessing circulation and readership trends, the Project for Excellence in Journalism highlights three key demographic elements beyond income that need to be understood:

- The problem for the newspaper industry is not just young readers. People of every age bracket - except those over 65 - are starting to read newspapers less often.

- The newspaper industry is failing to attract newer immigrant groups. The backbone of the industry remains non-Hispanic whites and African Americans, the two population groups not growing much.

- Papers are losing among people at all educational levels, although that trend may have reversed somewhat since September 11, 2001.


Gender Equity Elusive Among Journalism Graduates (December 15, 2003)
The University of Georgia finds vast differences in the career paths of men and women who study journalism and mass communications. Although there are more women in the classroom, there are more men in the newsroom, the study shows.

NAHJ's TV "Network Brownout" Report PDF (December 2003)
The National Association of Hispanic Journalists examines the portrayal of Latinos in television news and finds that Latinos are continually marginalized in network eveningnewscasts.

RTNDA/Ball State Univ. Women & Minorities Survey PDF (July/August 2003)
While the number of female news directors continues to rise, the overall number of minorities in television and radio is down, according to the 2003 RTNDA/Ball State University Women & Minorities Survey.

The Reading Red Report 2003 PDF (2003)
The Native American Journalists Association and News Watch examine how the media recognize racism in sports team nicknames and masctos.

Small Increase in Minority Newsroom Employment (April 8, 2003)
The number of minority journalists in newsrooms rose only about a half percent, from 12.07 percent to 12.53 percent in the past year, according to the American Society of Newspaper Editor's annual survey.

A Knight Foundation Report on Newsroom Minority Employment (April 8, 2003)
Using newspaper circulation data, the 2000 U.S. Census and the ASNE's annual newsroom survey, researchers examined which newspapers had parity between their staff and the communities they represented.


An Analysis of Minority Hiring in the Newsroom (September 12, 2002)
Although the supply of minority students graduating from journalism and mass communication programs is high, the demand for them is low, according to an analysis done by the University of Georgia.

AAJA/USC Asian Male Report PDF (August 2002)
The Asian American Journalists Association and the University of Southern California's Annenberg School of Communications fourd that Asian men are underrepresented in broadcasting.

RTNDA/Ball State Univ. Women & Minorities Survey (July/August 2002)
Minority representation in radio and television newsrooms has decreased from last year's all-time high of 24.6 percent. The number of minority and women news directors has increased.

The Reading Red Report: Native Americans in the News (2002)
The Native American Journalists Association and News Watch find that although coverage has increased, the mainstream press continues to skew the public's image of Native Americans.

The News and Race Models of Excellence Project PDF (October 10, 2001)
The Poynter Institute for Media Studies examines the connection between the climate in the newsroom regarding race and ethnicity, and the conent of the newspaper and evening newscast.


ASNE Census Finds Newsrooms Less Diverse (April 3, 2001)

The number of minority journalists working at daily newspapers fell from 11.85 percent to 11.64 percent in the past year. The overall decline in minority numbers was the first in the 23 years The American Society of Newspaper Editors has conducted its annual census of newsroom employment.


Lesbians and Gays in the Newsroom PDF (September 2000)
The National Lesbian and Gay Journalists Association and the USC Annenberg School of Communications find that although most lesbian and gay reporters are comfortable being out, news coverage of gays and lesbians is still lacking.


ASNE Summary of Diversity Benchmarks (October 9, 1999)
ASNE adopted benchmarks in October, 1999, to guide its efforts in more than doubling the percentage of minorities in newspaper newsrooms by 2025.