Digital Leadership Program
Date: October 29 - 31, 2008
Location: Atlanta
Tuition: $1500
How to Apply: Apply Online, or download the application (PDF) below.
Application Deadline: October 20, 2008Â
Today's market challenges call for managers who are both tough minded and open minded, creative yet disciplined in devising strategies to retain and gain audiences and position their companies for continued success.
The Maynard Institute Digital Leadership program will give participants a deeper understanding of the dynamic media landscape, trends in consumer's consumption of news, information and entertainment, and the tools to create successful new media models as the digital landscape grows.
The program is intended for managers who participate in innovation of new business models, the development of new products or the redesign of existing products. Participants can range from front line managers to ultimate decision makers across a media organization.
The program will examine external factors affecting media. These include:
- Developing new business models and strategies to succeed in today's media environment
- Turning market research / data into actionable information
- Restructuring an organization around market needs and scalability
- Redefining the organizational skill sets necessary to implement strategic intentions
Participants will then examine internal factors that influence the success or failure of any strategy. These include:
- Identifying, assessing and managing risk
- Leading and managing transformational change
- Understanding, developing and supporting an agile, innovative culture
- Negotiating for effective outcomes across the enterprise
- Communicating to enlighten, engage and inspire
- Developing people to work outside traditional organizational boundaries
- Managing in a multi-cultural environment
How to Apply: Apply Online, or download the application (PDF) below.
| Attachment | Size |
|---|---|
| DigitalLeadershipApplication.pdf | 359.22 KB |
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Come join Sally Lehrman, a professor and journalist who writes regularly on race, gender and identity issues and Maynard Institute President Dori J. Maynard as we talk about the best and worst of media coverage and diversity. Add comments and give us your thoughts.
BLACK HISTORY MONTH
The Maynard Institute gears up for its coming celebration of Black History Month
Based on the late Robert C. Maynard's belief that the five fault lines of race, class, gender, generation and geography are the most enduring forces shaping lives, experiences and social tensions in this country, the Maynard Institute's Fault Lines framework helps journalists build a more diverse source list, have more voices in stories and determine which fault lines are at work in complex issues.
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| Black History Project Stories of the African American journalists who broke into media during the '60s and '70s. |
Caldwell Journals An account of the pioneers who broke the color barrier in America's newspapers |
Ed Bradley View video from his interview as part of the Black Journalists Movement Project |
Black History Month and Beyond documents and preserves the stories of those courageous African American journalists who broke into general circulation media during the turbulent 1960s and 1970s. [more...]
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| Martin Reynolds View an interview with Martin Reynolds, Managing Editor at the Oakland Tribune. |
Media Academy View video from the Maynard Media Academy at Harvard University |
Chauncey Bailey View video and more from the Chauncey Bailey Project |
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| History Project Stories of the African American journalists who broke into media during the '60s and '70s. |
Caldwell Journals An account of the pioneers who broke the color barrier in America's newspapers |
Ed Bradley View video from his interview as part of the Black Journalists Movement Project |
