Anatomy of a Multimedia Organization
The Maynard Institute, in partnership with the Poynter Institute's News University, has created 'Anatomy of a Multimedia Organization,' a business primer on managing an online news organization.
The core material was written by Dickson Louie, a longtime instructor for Maynard's management programs. Louie has an MBA from the University of Chicago and is a CPA. He is a former research associate at the Harvard Business School. He has worked at the San Francisco Chronicle, the San Jose Mercury News and the Los Angeles Times in strategic and financial planning and business development.
'We wanted to give an overview of how an online, multimedia entity works and how the various departments -- from the newsroom to information technology to business development to advertising sales -- must work together to create an online enterprise," said Louie. "While a famous politician once wrote that it takes a village to raise a child, what I wanted to demonstrate through this online case is that it takes the collective efforts of various disciplines to create and distribute an online product for public consumption," he said.
The materia was turned into an e-learning course by the skilled NewsU producers. The institute is particularly grateful to producer Leslie Passante for her creativity and patience. The course is free and is available at: www.newsu.org/AnatomyMultimedia
The basics, from understanding a financial statement, to dissecting different revenue models, are covered. Students can then challenge themselves with interactive activities based on case studies of challenges faced by news organizations.
Your tax-deductible contribution will help us carry out Dori's vision of fair, accurate and equitable media for all segments of society.
"No graduate school of journalism, no graduate school of business, no program anywhere, contributed to the news industry what the Maynard programs did." - Donald E. Graham
Donald E. Graham, Chairman Graham Holdings Co.,
Dori Maynard in Memoriam:
Dori J. Maynard: A Legacy of Fierce Love (March 3, 2015)
By Sally Lehrman
Dori's memorial service, Newseum:
Link to view to entire service at the Newseum (1:34:45): https://youtu.be/Xl5TJqEcKD4
Dori's memorial service, Chapel of the Chimes:
Link to view the entire service at Chapel of the Chimes (1:00:56): http://youtu.be/2oL1IkAnCEU
Link to view highlights from the service (05:24): http://youtu.be/tqoAxZ-ZoN4
Work We <3 | FDP
Instead of spending all our time calling out journalism that doesn't work, we want to find work we like. We'd like to encourage our readers to submit links to content that is moving or challenging and that goes beyond the standard narrative either at the level of form or content. In other words, we want to see journalism that works.
We're particularly interested in work at the nexus of the following categories:
- Please include a comment explaining why the content you're sharing works.
- Comments can be as short or long as desired.